POSSIBLE RESEARCH AND DEVELOPMENT STRATEGIES

6:58 PM Posted by Blony

. R&D EMPHASIS

 Basic scientific research
 Product development
 Process development

R&D TIMING

 First mover
 Follower

PRODUCT AND PROCESS DEVELOPMENT

Who?

 Separate R&D department
 Cross-functional team
 Some variation

How?

 Formal or informal process
 Use prototypes
 Use product test
 Use design reviews
 Use test markets
 How to implement new design
 How to evaluate success of new design

CURRENT R&D STRATEGIES

 Employee suggestion systems
 Risk-taking and innovative culture

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