POSSIBLE MARKETING STRATEGIES

. SEGMENTATION STRATEGIES

 Geographic
 Demographic
 Psychographics
 Behavioral


TARGET MARKET SELECTION STRATEGIES

 Single-segment concentration
 Selective specification
 Product specialization
 Market specialization
 Full market coverage


DIFFERENTIATION STRATEGIES

 Product itself
 Services
 Personnel
 Image


POSITIONING STRATEGIES

 Attribute positioning
 Benefit positioning
 Use/application positioning
 User positioning
 Competitor positioning
 Product category positioning
 Quality/price positioning

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POSSIBLE MARKETING STRATEGIES