Creating a Marketing Brochure

. What is your purpose in sending out this brochure?

 Introduce your business/service/product to potential clients
 Provide information to existing clients about changes in business, new services, or updated products


Who should be receiving this brochure?

 Existing clients
 New clients


What type of action do you want the reader to take when he/she gets your brochure?

 To know about my business and services
 To go out and try my product or services immediately


All the Facts: Fill out only what is relevant

 Name of company/product/services
 Services offered/product sold
 Primary contact name
 Business address
 Business phone number
 Business hours
 Business fax
 Internet address


Who will be reading this brochure?


What kind of impression do I want to make?


What is so special or different about my business/product/service?


What should customers remember about my business?


OTHER THINGS I WANT TO SAY, IF SPACE AND BUDGET PERMIT:


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Creating a Marketing Brochure